The colour authority’s pick for the upcoming year was Peach Fuzz, a soft and warm peach-beige hue residing in the delicate space between pink and orange. It evokes a sense of comfort and tenderness, reminiscent of the gentle touch of a peach’s skin.
Peach is a shade that doesn’t always get a lot of love. While it works easily with muted tones like beige and off-white, the color also works wonders with brighter hues, from mustard yellow to tangerine orange. It even pairs well with colder colours, like darker greens or crystal blues.
The Pantone Colour of the Year selection process entails thoughtful consideration and trend analysis. It is a culmination of the colour trend forecasting and research that the global team involved with the Pantone Color Institute conducts year-round that informs this selection, as well as the colours that get included into the colour trend forecasting products.
Sure, different perspectives come up and they carefully look at them all, but because the Pantone Colour of the Year reflects what is taking place in our global culture at that moment in time, many of their observations and what they see visually showing up can be quite similar. They discuss the colour psychology and colour trend research as they look to connect the mood of the global zeitgeist with the corresponding colour family. From there, they drill down further to identify the exact right shade.
That’s the short of it, anyway.